dreft ✖︎ Build a bottle

Creating a personalized gift has never been this entertaining. We've introduced a fantastic opportunity for people to design their own custom Dreft bottle for their loved one’s new journey to parenthood. We aimed to provide users with an engaging and creative experience that they'll relish as much as giving the gift– a double win. With the freedom to choose from a range of patterns, graphics, and colors, and add a heartfelt message, the customization possibilities are endless. To sweeten the deal, each bottle came with an adorable baby onesie, making it an even more thoughtful and cherished gift. We ended up putting the site on pause for a week after supplies ran out.